Sunday, June 17, 2012

Wisconsin Watch: Spending for the recall -- TV was at least 41%

The big caveat is that this is through May 21st. This is from Bill Lueders, the Money and Politics Project director at the Wisconsin Center for Investigative Journalism. A great breakdown for the spending. Hopefully, there will be an updated one:

Among the big findings:

» Television advertising was 41 percent of the spend;. Radio ads 1.7 percent, $1 million going for online ads; advertising in newspapers totaled $46,310, or less than one-tenth of 1 percent.

»  $10.4 million was spent on mailing lists and services.

» Printing of all kinds -- 2 percent; Phone banks and robo-calls cost $841,076.

Nearly $2.4 million went for consulting fees and another $1.3 million for research and polls. Legal fees totaled $523,425, with Walker's campaign paying nearly two-thirds of this amount.

» Campaign staff wages and employment taxes cost $5.1 million, or 8 percent of the total.

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