Wednesday, September 7, 2011

Wisconsin: Study says 95% of the TV ads were negative

A study says that the ad buys in the Wisconsin recall were nearly uniformly negative. This editorial decries the use of negative ads, but others have a different opinion on the subject. The editorial fails to note the fact-free nature of modern positive campaigns. As I've written before:
"Campaigns love presenting the glowing, carefully stage-managed images of a successful marriage instead of actually discussing issues and questions of competence. This empty-calorie diet of faux domestic bliss is easy on the electorate, and much more palatable than discussing hard issues and presenting a real contrast among candidates. But as our politicians' marital pratfalls show, these stories fall apart on inspection. Future candidates: Spare us the sunshine, and please don't focus on the family."

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